Lexus Future Cars 2020 – Lexus Future Cars 2020
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The LFA: Lexus’s barring to the rule
FORTUNE — They may not rank with “I’m from the government, and I’m actuality to advice you,” or “The analysis is in the mail,” or “I’ll account you in the morning,” but promises over the years from Lexus that it will accomplish its mechanically categorical cartage added adventuresome and affecting in their architecture are alpha to accept an abandoned arena about them.
Lexus has been adage the aforementioned affair for about a decade:
Just-auto.com April 13, 2004. “Expect added angrily styled cars from Lexus, Lexus accumulation carnality admiral and accepted administrator Dennis Clements told Reuters. “‘Our barter accept told us they’re attractive for a added affecting and affected design.'”
AsiaOne Marketing,” Nov. 28, 2007: “Lexus accouterment into college accessory with comedy on emotions. Added Lexus high-performance sports models can be accepted in the abreast approaching and it will be added than aloof that the Japanese affluence carmaker wants to accomplish faster cars — the ambition is to inject added affect into the marque.”
The Motor Report, July 23, 2011 “Lexus promises a added authentic and affecting architecture aesthetics for the new sedan’s styling. ‘Our barter accept been cat-and-mouse for a new GS that’s added acute in every way,’ Lexus bang-up Mark Templin said.”
See a arrangement here? Lexus has been able to do article about its banal architecture but has been clumsy to alive up to its own standards or the demands of acquisition customers.
U.S. bang-up Templin came to New York to allocution up Lexus aftermost week, and if he acquainted afflictive about the shortcomings of its affecting intelligence, he didn’t appearance it.
Like his predecessors in the Lexus job, however, he charge be balked by the brand’s disability to authorize itself absolutely in the top rank of all-around affluence brands because of article so intangible.
At 22 years old, Toyota’s (TM) high-end analysis is the youngest of the flush brands. (Mercedes-Benz, 125 this year, is the oldest.) While it has equaled or surpassed its competitors in chump service, quality, and reliability, Lexus has never accomplished that iconic cachet that comes from a mystical aggregate of style, heritage, and active dynamics.
That shortcoming becomes abnormally credible back Lexus suffers a aridity of new models, such as it has this year. Through October, it has been attractive at a abrupt 17% abatement in sales in an contrarily able affluence market. By comparison, Mercedes sales accept climbed 10% this year, BMW 12%, and fast-rising Audi 15%.
In adverse to antecedent years, Lexus is demography some accurate accomplish to abode its affecting shortcomings, although it is cryptic how abundant they will contribute. In October, for instance, it began accepting orders for a Lexus supercar, the
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